NEW BRAUNFELS, TEXASHANDCRAFTED. WATER TESTED.GOOD DAYS START OUTSIDE.
GUADALUPE
ROD CO. · TEXAS
Start a build

MEET THE BUILDER / JACK LIENHARD

The rod shop
grew out of
the fishing.

I’m Jack, the builder behind Guadalupe Rod Co. I started by building fly rods for myself, then for friends. This small New Braunfels shop is the next chapter.

Read my story ↓
Jack Lienhard fishing with his daughter in New Braunfels, Texas
ON THE WATER WITH MY DAUGHTER / NEW BRAUNFELS
JACK LIENHARD / ROD BUILDERGRTU BOARD MEMBERNEW BRAUNFELS, TEXAS

FROM MY WORKBENCH

I built the first one for myself.
Then friends started asking.

I’ve been an avid fly angler for years. The more time I spent on the water, the more curious I became about what made a rod feel right. I started building my own personal rods, then began building for friends. Guadalupe Rod Co grew from there—out of a genuine love for the craft and the places these rods are made to fish.

You’ll usually find me somewhere along the Guadalupe, fishing with my daughters at Cypress Bend or Landa Park, or chasing trout when winter comes. I fish the Texas coast too, and those days on the flats shape the conventional and heavier fly rods I build.

I also serve on the board of Guadalupe River Trout Unlimited and support fishing, conservation, and access efforts here in New Braunfels and across Central Texas. This business is personal to me: it connects the rods I build, the water I love, and the people I get to share it with.

Jack LienhardFounder & Rod Builder
Hands wrapping a silver guide onto a green fly rod blank with black thread in a wooden wrapping jig

AT THE WORKBENCH

Made by hand.
Made to be fished.

The grip you hold. The wraps you notice. The feel you come back for.

See what goes into a build

OUR SIGNATURE FLY RODS

Three rods.
Built for your water.

From a light creek rod to a powerful seven-weight, each signature build gives us a starting point to make yours.

Creek handcrafted fly rod

SIGNATURE BUILD / 01

Creek

A 7′6″ 3/4-weight S-glass rod with a progressive action that loads up close. Made for small creeks, panfish, and accurate casts beneath the branches.

Explore Creek
Guadalupe 5w handcrafted fly rod

SIGNATURE BUILD / 02

Guadalupe 5w

A 9′ 5-weight carbon rod with a medium-fast action for versatile river fishing. Cast dry flies, nymph rigs, and small streamers with one everyday setup.

Explore Guadalupe 5w
Llano 7w handcrafted fly rod

SIGNATURE BUILD / 03

Llano 7w

A 9′ 7-weight carbon rod with a medium-fast action and more power for bass bugs, larger streamers, and sink tips. Built for bigger flies and open water.

Explore Llano 7w

THE WAY WE WORK

Good rods.
Straight conversations.

We’ll explain what each choice changes on the water, what it costs, and what comes next.

01

Tell us your water

The creek, the cover, the fish. A good rod starts with a conversation.

02

Make it yours

We’ll help you choose the blank, grip, wraps, and components that fit your fishing and budget.

03

Built by hand

You approve the plan and price. Then we assemble, wrap, finish, and inspect your rod in New Braunfels.

YOUR WATER. YOUR ROD.

Your ideal rod.
Built around you.

Tell us your water, target species, and favorite flies. We’ll build a rod to match.

Start your build A conversation first. Every detail approved by you.